The most profitable investment

We can all feel the growing speed at which we live our lives, in this digitally super-charged, always-on world.

With “Wellness Tourism” growing at twice the rate of overall tourism expenditure, it’s refreshing to see increasing numbers of people taking time and making the investment in themselves to recharge and reconnect.

A recent article in Lifehacks by Royale Scuderi, noted that “investing in yourself may be the most profitable investment you ever make”. They noted that “it yields not only future returns, but often a current pay-off as well. That the surest way to achieve a better quality of life, to be successful, productive, and satisfied is to place a priority on investing in both personal and professional growth”.

The author identified 3 key areas for continued personal and professional growth:

1. Develop your skills – expanding your skills and knowledge through reading, study and exposure to new thinking

2. Exploring your creative side – unearthing and honing our individual creativity in order to view problems and solutions in different ways including exploration and art.

3. Nurture our minds and bodies – nurturing both your mind and body for greater physical and mental agility.

And when it comes to the best approach for exploration and learning there is a wealth of data on the benefits of learning by doing. Data from the National Training Laboratories in the USA identified that learning by doing increased retention rates from 10% for lectures and reading to as high as 75% when we “learn by doing”, or “active learning”. Moreover, the American Psychological Association noted that incorporating physical movement into a learning experience can also greatly enhance our ability to learn.

At Creative Cities 21, we believe our vacational learning programs deliver the next wave of skills development and personal fulfillment.  Through active participation in acting, painting and ideas workshops, with time for reflection and exploring an incredible city, we help people rediscover the power of their creativity.

It might be a great way to take a short sabbatical, use some long service leave or perhaps approach your current employer regarding incorporating the CC21 experience within their learning and development budgets. Depending on your employment circumstances, you may also be able to claim a tax deduction.

It really is about allowing yourself the time and investment to explore and experience in a way that has immediate and longer-term value for you and can enhance the impact you make in your personal and professional life.


Click here to find out more about how you can join us this August for our Creative Cities 21 New York Program.

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